Modern Web
Fast, distinctive websites and web apps that convert humans: strategy, design, engineering, and the performance to prove it.
We design and build modern websites, AI systems, and digital infrastructure for how people and AI agents discover, understand, and interact with businesses online.
PROOF OF PRACTICE (verify any of it)
People browse. You designed for eyes: pages, pictures, persuasion.
Crawlers index. You optimized for rankings and learned to speak keyword.
AI agents act. They research, compare, book, and buy on behalf of your customers.
“Your next customer may be an AI, acting for a human.”
Fast, distinctive websites and web apps that convert humans: strategy, design, engineering, and the performance to prove it.
Be found, and represented accurately, when AI search and answer engines speak about your business.
Let AI agents understand, access, and safely act with your business, from structured feeds to transactions.
Our maturity model turns an emerging category into a roadmap your whole team can read. Every level maps to a test, an observed behavior, or an implementation artifact. No readiness theater.
SEO got you ready for search engines. Agent Readiness gets you ready for AI systems that research, compare, retrieve, book, buy, and act.
Full dossiers being prepared for publication. View the index →
Callie, a prototype conversational assistant, helps families find the right community resources with natural language, multilingual support, and answers grounded in vetted directory data.
OUTCOME: Working prototype indicating reduced search abandonment and time savings for families and staff, with directory insight into trending needs and service gaps.
CASE FILE 001A custom RAG system gives caregivers 24/7 access to helpline guidance and memory screening resources, in text and speech, in the compassionate tone AFA is known for.
OUTCOME: 24/7 caregiver access with instant text and speech answers, fewer repetitive questions for staff, and months of vendor development saved.
CASE FILE 002An ETL pipeline over federal datasets keeps a public, searchable directory of 30,000+ broker records in nightly sync, with zero manual intervention.
OUTCOME: 30,000+ broker records synced nightly, sub-second search, automated data validation, zero manual intervention.
Products we run ourselves and apps we ship for clients. Six on file, five declassified.
Turns scattered Slack, Notion, and Google Docs into one cited, AI-searchable source of truth your team actually reads.
An animated pixel valley that follows the sky where you are: local time, temperature, sunrise and sunset.
In final testing. Launch details to follow.
The MCP-native CMS. Your team publishes by talking to Claude, and Rook checks every write against your brand rules before it ships.
A graphic novel with depth. AI illustrations, extracted depth maps, and WebGL displacement that move with your cursor.
Your project goes here!
We run real buying prompts across AI search systems, test what agents can actually do on your site, and hand you the evidence: what's right, what's wrong, and what it's costing you.
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Based in Columbus, Ohio. Building for people and machines everywhere.